You always have a choice

The chaos of 2020 gave me a new perspective on the choices I had made, up to that point. Working for myself, and building a business I can feel fulfilled by, has always been a dream of mine that had been kept in a secondary holding pattern until I was “ready”. 


Staring into the unknown of 2020 unemployment I couldn’t have felt farther from “ready”. But I had a choice to make. Either continue to feel dejected by the endless job applications that were falling on deaf ears. Or spend some time building something of my own. That would a) mean my dream is forever taken out of the holding pattern and b) look good on my CV for those job applications I would inevitably need to get back to.

More About My Brands

Self-care and mental health took center stage in 2020. I did a lot of reading during this time to help me maintain good, healthy, habits.

The best way to adopt a new habit (good or bad) is to remove the barriers of entry. With Au Atelier my aim is to help you to make positive thought a daily habit, by developing products that remove the barriers of entry. From sewing labels, to stickers, notebooks and socks. You can be sure to find something to help you take that moment of pause each day and reflect on what is good.

“It’s fine. Excel and I have a great relationship” – it is the one consistent system I have used throughout my 10+ year career. Working across the merchandising, ecommerce and digital marketing sectors of different retail companies. Excel truly has my heart.

My all time fave Manager (and now friend) planted the seed of me writing a “Merchandisers handbook to Excel” back in 2018. Fast forward a couple years and Excel & Me is born. Not quite a book (yet) but the best resource out there (if I do say so myself) for Merchandisers, Ecom Managers, Digital Marketeers and Small Business Owners. Who want to use their data to drive performance and improve their data analysis skills.

Wall of Encouragement

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